Adam Pritzker is an American entrepreneur and investor known for his work in the technology and consumer goods industries. He is the co-founder of Assembled Brands, a venture capital and private equity firm that invests in early-stage consumer brands.
Pritzker is also the co-founder of General Assembly, a global education company that offers courses and workshops in technology, business, and design. In addition, he is a founding partner of The New Stand, a retail concept that combines a convenience store with a media and retail space.
Pritzker comes from a wealthy and influential family, as he is the son of Cindy Pritzker and the grandson of Jay Pritzker, who founded the Hyatt hotel chain. He has a background in design and has been involved in various creative projects throughout his career.
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